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Market Research in the Mobile World: My Top 5 Takeaways

The Market Research in the Mobile World conference agenda was packed full of market research thought leaders, innovative case studies and tools. Below I summarized my top takeaways from the conference...

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5 Ways to Use Facebook as an Insights Tool

Facebook is an insights tool that most brands should add to their toolbox. Brands can reap immediate benefits by tuning into the ideas and feedback that consumers share on the platform every day....

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Let Me Entertain You: Online Tools To Help You Tell A Good Story!

It’s showtime!  Often overlooked in business situations is the need to “entertain” or at least “capture the imagination” of your audience.  Seen Seth Godin speak?  I still think about purple cows after...

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